New BMW launched with first interactive 360° film
BMW's first electric car, the BMW i3, has been launched with a world first: an interactive 360° film comprising a 'virtual test drive' for smartphones and tablets. Called Become Electric, the film is a collaboration between ad agency WCRS and production companies Mustard Films and Tool.
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Directed by film and video director, screenwriter and digital marketer Jason Zada, it gives users the opportunity to be the driver and supporting actor in a dramatic race to save the world.
Ross Neil, creative director at WCRS, explained: "Our idea was to create the first ever 360° virtual test drive film. By producing it as an app for mobile and tablets we were able to put the viewer in control and give them a unique, personalised experience that would entertain as well as allow them to experience the car, ultimately helping them on their own journey to Become Electric."
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The trailer above gives you an idea of the whole experience on offer if you download the app.
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Credits
Agency: WCRS
Creative director: Ross Neil
Senior creatives: Dan Gorlov and Rachel Le Feuvre
Agency producer: Joseph Pawsey
Account handling: Henry Debenham
Media agency:Â Vizeum
Production company: Mustard Films/Tool
Director: Jason Zada (Mustard Films/Tool)
Executive producers: Matt Hichens /Brian Latt & Dustin Callif (Mustard Films/Tool)
Producer: Nick Papworth (Mustard Films)
Editor: Guy Savin (Marshall Street)
Post-production: Glassworks
Audio: Mophonics, Los Angeles and 750mph, London
Exposure: app, digital, social, press
