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MBI
19 Jun, 2012
Channel 4 Unveils 4 New On-Demand Ad Formats
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Channel 4‘;s Digital Ad Sales team has released four new enhanced video ad formats to the advertising market saying the new ad formats [Ad Pause, Ad Extend, Ad Link and Ad Mix] will provide advertisers with more innovative opportunities to interact with the audience.
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Ad Pause offers advertisers the opportunity to be the exclusive pause partner across each genre of on-demand service 4OD. Each time a viewer presses pause, an advertiser’;s animated or static ad will fill the player and remain on screen until the user resumes play or exits.
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Ad Extend enables advertisers to showcase longer ads on 4OD. During an ad of up to 40 seconds on 4OD, a static button remains over the video offering viewers the chance see the full ad without leaving the 4OD player.
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Ad Link introduces an interactive toolbar with a range of calls to action including: Contact Us; Facebook; Twitter; Find your local store; Share with friends; and Buy now.
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Ad Mix offers advertisers the option to combine any of Channel 4′;s 4OD enhanced video ad formats or even create something new, tailored to each client’;s needs.
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These new ad formats follow the launch of existing video ad enhancements, Ad Elect, Ad Social, Ad Interact and Ad Bloom, last year. Mr Kipling, Mikado, H&M Marni, McCain, Red Bull, L’;Oreal, Cadbury, Marks and Spencer, HTC and Adidas are some of the brands that have carried campaigns through these video ad formats.
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Jonathan Allan, Channel 4′;s Sales Director, said: “Channel 4 is continually exploring new ways to engage with our viewers through content and advertising. These new video formats showcase Channel 4 as the most innovative broadcaster in the advertising marketplace.”
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