ITV released an Interim Management Statement this week in which it reported “continued ITV growth driven by strong performance of ITV Studios.”

While the ITV family of channels saw Network Advertising Revenue drop by 1% in Q1, Total ITV Studios revenues were up £80m (61%) to £212m in Q1 (2011: £132m) “reflecting the front-loaded delivery of a number of shows in 2012”.

With Britain”s Got Talent performing well in Q2 and Euro 2012 expected to boost revenues this summer, ITV CEO Adam Crozier is optimistic about the rest of the year: “We continue to push forward with our five year Transformation Plan with external revenues up 13% in the first quarter of the year – in line with our strategy of rebalancing and growing the business. ITV Studios performed strongly both in the UK and internationally – particularly in the US – with a number of new commissions. This positive Q1 puts ITV Studios on track to grow revenues this year at a similar rate to 2011.”

In a separate development, ITV and media discovery company Shazam unveiled the UK”s first “Shazam-enabled ads” in the Britain”s Got Talent Final on May 12.

Viewers who have Shazam installed on their smartphones (10 million in the UK) were able to use the app to interact with ads from Pepsi MAX and Cadbury.

Pepsi MAX”s new 2012 football advert ‘Crowd Surfing”, with soccer superstars Drogba, Lampard and Agüero, featured an option to use Shazam to win tickets to festivals happening this summer and unlock other prizes, free screen savers and merchandise. It also linked to iTunes so fans could download the Calvin Harris track Let”s Go feat. Ne-Yo, the ad”s official soundtrack.

Cadbury”s new Unwrap Gold advert offered viewers the chance to use Shazam to win a London 2012 Opening Ceremony package as part of its wider Unwrap Gold campaign. The idea and creative for Cadbury was devised by Drum, with the deal brokered by PHD.

Stephen Poole, Group Multiplatform Controller, ITV said: “The Britain”s Got Talent final is TV at its most engaging and we are really excited to have secured Cadbury and Pepsi as the first brands to give UK viewers the chance to engage deeper with their spot adverts using Shazam.”

Clare Tasker, Cadbury London 2012 Marketing Lead: added: “We’;re very excited about making our advert interactive and giving consumers the chance to win a once in a lifetime prize.  This is a great way to use the second screen around event TV and the use of this innovative technology allows us to get closer to consumers. It is something that Cadbury has been doing more and more of over the last 18 months.”