Instagram releases its first ever movie trailer
Not content with just making and sharing pictures, Instagram has gone one step further and released its very first film trailer. The blink-and-you'll-miss-it 15-second video promotes the new Steve Jobs biopic, Jobs, starring Ashton Kutcher, due for release this August.
The film centres on the life of the Apple's entrepreneur, from his college dropout period to becoming the creator of the computer giant. It's directed by Joshua Michael Stern, whose credits include Swing Vote (2008) starring Kevin Costner and 2005's Neverwas.
Click on the image on the right to view the trailer
Instagram's trailer features nothing new in terms of footage shown in the original trailer - just a compact version with dramatic music and v/o - oh, and a shirtless Kutcher.
Instagram was created in 2010 to allow people to take pictures, add various effects to them (typically in 'old fashioned' styles) and share them online. A long list of famous users have all struck a variety of poses using the platform and app - including Barack Obama, Pink, Rihanna, and Justin Bieber. In 2012 the company was bought by Facebook for $1bn.
Video sharing was introduced to the platform last month, allowing users to film and upload videos with a maximum duration of 15 seconds. No doubt this is to try and stay ahead of the completion - namely Twitter's video sharing app Vine, which made its debut at the beginning of the year.
Got more than 15 seconds to spare? Then check out the full versionÂ via our Facebook pageÂ - which is (compared to Instagram's) an epic two minutes and twenty seconds long.