AMV BBDO creates second Guinness Made of More ad

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Agency Abbott Mead Vickers BBDO (AMV BBDO) has launched the second part of its Guinness campaign, under the strapline Made of More. Set in the late nineteenth century, the ad centres on a town clock and the passing of time.

Forming part of a £5.5m marketing drive, it follows a previous ad by AMV BBDO about a cloud that has a mind of its own.

The black and white spot follows inhabitants of a small Eastern European town, whose daily lives are helped by the town clock’s reversing, slowing or speeding up of time. Amongst the residents benefitted from the do-gooding clock include a cobbler who is helped with his workload, and a shop-owner whose premises are saved from being destroyed by fire.

The ad was directed by Peter Thwaites and edited at London’s The Mill, and hit TV screens on Thursday 24 January. 

Nick Britton, Guinness marketing manager, said: "We will continue to invest in Guinness throughout 2013 to drive its point of difference versus other brands in the beer category, and we are confident that this latest instalment will drive even greater affinity with this truly iconic brand."

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