Sirieix will aim to turn around the fortunes of failing hospitality businesses

Maître d’ and TV personality Fred Sirieix is to head up a new Channel 4 series in which he will try to turn around the UK’s most troubled hospitality venues.

Fred’s Hotel Fixers (w/t) will see the Frenchman take on failing guesthouses, bars, restaurants cafes and hotels, working with a team of hospitality experts.

The four-part show is produced by Belfast-based Waddell Media and was developed by Sophie Wurzer-Williams. It was commissioned by senior commissioning editor, Clemency Green with Jo Street, director of commissioning, nations & regions for Channel 4 with support from Northern Ireland Screen.

Green commented: “Fred brings a genuine passion for hospitality and a clear understanding of what it takes to turn things around. This series will shine a light on real challenges faced by businesses across the UK, and do so with care, insight, and optimism – I am sure Fred, and the team will pull off some spectacular turnarounds!”

Sirieix added: “Times are super tough in the hospitality business. If you are running a hotel, B&B, country house, guesthouse, bar/restaurant or even a glamping site that needs a reboot, then I want to hear from you!

“With my crack team of experts, we will help inject new life and more importantly revenue into your business. There will be tough conversations and decisions to make but with some hard work we can help to turn your business around.”