Comedy Central to air live improvised ad

On 17 June, Comedy Central will air a live improvised advert promoting a mystery product. Four comedians from the group Mischief Theatre will perform the three-minute spot, and will only be told what the product is during the ad.

Airing at 9.10pm, the spot will be filmed in front of an audience and will then be turned into 20-second versions to be aired throughout the year.

The campaign was created by 18 Feet & Rising’s Anna Carpen and Alex Delaney, and was directed by Tantrum’s Jake Mavity.

In 2008 Channel 4 and Honda launched the first ever live advert, featuring parachutists jumping out of a plane. Earlier this year the Territorial Army went live, airing adverts from operations in Afghanistan to encourage more people to join their force.

Commercials advertising a trailer (often referred to as a ‘trailer for the trailer) are now also becoming more popular in the word of product and film marketing nowadays. Ridley Scott’s Prometheus cranked up its marketing campaign when a teaser for the trailer landed in December 2011.

To watch the teaser for the Comedy Central ad, click on the below image.


comedy central