Stephen Hawking features in Go Compare ad
Physicist Stephen Hawking is the latest celebrity to feature in the Go Compare Saving The Nation ads - silencing the irritating tenor Gio Compario. UK agency Dare created the ad, which features Hawking conjuring a black hole to suck the Go Compare tenor into another dimension.
Go Compare's marketing officer, Kevin Hughes, said: "We were thrilled to hear [Hawking] was a fan of the ads and believe his appearance will really take viewers by surprise."
Before moving its account to Dare for the Saving The Nation campaigns, the price comparison website used indie creative team Chris Wilkins and Sian Vickers.
To view the ad via our LinkedIn page, click here