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MBI
13 Apr, 2011
GoogTube To Invest U$100m In Original Content?
The Wall Street Journal reported this week that Google is revamping YouTube to make it ready to do battle in the connected TV space. According to the WSJ, Google will reorganise YouTube around channels of professionally-produced content so that it is able to compete with cable and satellite channels in the all-important living room space. As part of this process, it will spend up to U$100 million on original content, said the WSJ. Google refused to comment.
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