Entries open for Sky Zero Footprint Fund

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tree avenue Entries are now open for the Sky Zero Footprint Fund, a £2m campaign to accelerate sustainable initiatives and to enhance positive environmental messages through TV.

The resource is part of the Sky Zero scheme to be net zero carbon neutral by 2030.


The fund is open to media agencies, creative agencies and brands, and aims to support businesses to amplify their initiatives through TV and advertising.


The winning ideas will be selected by a panel of expert judges with strong views on advertising, creativity, and sustainability. The judging panel will evaluate entries based on their commitment to a carbon zero future - whether this means showcasing how their business operates in a sustainable way; how their products are built to help reduce their carbon footprint, or how they are inspiring and normalising positive behavioural change amongst their customers to protect the environment.


Applications are open from 6 April - 14 May.


From all entries, 10 brands will move forward to a live/virtual pitch with the judges. From this process, the five most creative and impactful ideas will go on to share the £2 million pot of media value.


Each business is guaranteed at least £250,000 with the best and strongest execution securing £1 million for its campaign. The five winners will be announced in June with the £1m winner judged and selected in October. All winning ads must be produced in line with the Advertising Association’s AdGreen standards and brands will be supported through the process.


For more details and  how to apply for the Sky Zero Footprint Fund, click here


Tim Pearson, managing director of Sky Media, said: “Using the power of TV we truly believe we can help transform attitudes and inspire real change. The Sky Zero Footprint Fund is designed to support businesses that want to foster positive change and protect our environment. We believe there is no better way to demonstrate this than through the scale, reach and storytelling capability of TV/Video advertising."