Comedian Tom Allen is set to present a new C4 programme exploring advertising over the last 65 years.

Boundless is producing Tom Allen: Ad Man (w/t), which will use extensive advertising archives to chart the changing values and attitudes of the UK.

The four x 60 is filmed from Allen”s home with a self-shooting kit.

He said: “I”m delighted to be analysing the world of advertising which, in our consumer age, has really dictated how we see ourselves. I don”t even know who I am unless I”m buying something!

“If I buy Ski Yoghurt – does that make me a health freak? If I choose Diet Coke – does that mean I should take my top off? Would drinking Cinzano make me Joan Collins??! Anyway, fingers crossed it”s just as glamourous as the programme Mad Men, but here”s hoping I don”t start smoking, drinking Scotch during the day and having an affair with my secretary.”

The executive producers are Cal Turner and Amanda Sangorski.

Photo: C4.