Creative England to merge with CIF

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Caroline Norbury Creative England and the Creative Industries Federation (CIF) are to join forces with effect from spring 2020. 

The creative industries is the UK’s fastest-growing sector, employing more than 2 million people and generating more than £100bn.

The merger will aim to further enhance the necessary support for individuals, enterprises and organisations within the creative field. 

The companies say that by combining their organisations, they will be better places to “bring together SMEs, creators, freelancers and start-ups with big brands; to represent and champion the interdependent commercial and subsidised elements of the creative industries; to support creative businesses at grassroots level; and to work with partners to secure the success of the creative economy in every region of the UK and across the devolved nations.”

Caroline Norbury (pictured, founder and chief executive, Creative England) will become chief executive; Rick Haythornthwaite (chairman, Creative Industries Federation) will be chair with Alan Bishop (pictured) in a new, non-executive role. 

Alan Bishop and Caroline Norbury. Image: Angelica Bomford.