Volvo filmed ad on Isle of Skye

A commercial for the Volvo V90 has been filmed on location on the Isle of Skye in the Inner Hebrides, and in Glen Etive in western Scotland.

The atmospheric three-minute spot follows a couple as they take a high-end driving holiday across scenic western Scotland.

London-based creative agency Redwood was supported by service company LS Productions, which helped organise a four-day location scout earlier this year ahead of the shoot with director Martin Swift.

“It only took a couple of hours driving through epic landscapes to realise that this was going to be a bit special,” said Swift. 

Volvo Scottish forest

“LS Productions completely embraced the creative vision, professionally integrated with our international crew, ensuring we all became one big happy Scottish family. I [had] wanted to shoot in the highlands for a long, long time; I can now tick this off with a smile.”

A Russian Arm camera rig was used to film the V90 on the road, while Edinburgh-based LA Media took charge of aerial shots using a drone.

“We have a fantastic relationship with LA Media,” said Sarah Drummond, head of production at LS Productions. “When their expertise is combined with our knowledge on drone-friendly locations and a commitment to providing the best location management, it ensures that everything runs smoothly on the day of the shoot.”

Creative Agency: Redwood
Senior Creative Team: Ian Dickson and Jamie Marsden
Production Company: LS Productions
Head of Production: Sarah Drummond
Producer: Ray Allan
Producer: Alex Fielding
Director: Martin Swift
Director of Photography: Carl Rasmussen


Also on The Knowledge

KFTV Talk: Is sustainable production possible?

The Knowledge's sister site KFTV is hosting a webinar called Is Sistainable Production Possible? on Wednesday December 1 at 16:00 BST with some of the biggest industry names in sustainability and production set to discuss all the key issues affecting the industry.

Read More »

Bristol production bounces back after ‘expected’ dip

New figures released by Bristol Film Office show that the city region generated £12.6m by filming in 2020-2021, with production levels bouncing back strongly after the Covid-driven hiatus. A total of 653 filming days was recorded at Bristol locations and/or at The Bottle Yard Studios in 2020-21.

Read More »

C4 orders greenwashing doc

Channel 4 has ordered a Joe Lycett-fronted documentary exploring the practice of greenwashing, in which companies exaggerate their green credentials in their marketing output. 

Read More »


Salt is the UK’s leading location management company. We provide production companies, directors and photographers with locations, location managers, location scouts and stills producers. Salt’s… more Call: 020 7637 7885   |   Add to Shortlist

More »

22 Locations Ltd