Volvo filmed ad on Isle of Skye

A commercial for the Volvo V90 has been filmed on location on the Isle of Skye in the Inner Hebrides, and in Glen Etive in western Scotland.

The atmospheric three-minute spot follows a couple as they take a high-end driving holiday across scenic western Scotland.

London-based creative agency Redwood was supported by service company LS Productions, which helped organise a four-day location scout earlier this year ahead of the shoot with director Martin Swift.

“It only took a couple of hours driving through epic landscapes to realise that this was going to be a bit special,” said Swift. 

Volvo Scottish forest

“LS Productions completely embraced the creative vision, professionally integrated with our international crew, ensuring we all became one big happy Scottish family. I [had] wanted to shoot in the highlands for a long, long time; I can now tick this off with a smile.”

A Russian Arm camera rig was used to film the V90 on the road, while Edinburgh-based LA Media took charge of aerial shots using a drone.

“We have a fantastic relationship with LA Media,” said Sarah Drummond, head of production at LS Productions. “When their expertise is combined with our knowledge on drone-friendly locations and a commitment to providing the best location management, it ensures that everything runs smoothly on the day of the shoot.”

Creative Agency: Redwood
Senior Creative Team: Ian Dickson and Jamie Marsden
Production Company: LS Productions
Head of Production: Sarah Drummond
Producer: Ray Allan
Producer: Alex Fielding
Director: Martin Swift
Director of Photography: Carl Rasmussen


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