David Beckham & Kevin Hart in H&M film

David Beckham and actor/comedian Kevin Hart star in a comedic commercial campaign for Swedish retailer H&M.

The seven-minute short film, created by London-based agency adam&eveDDB; and directed by Sonny London founder Fredrik Bond - who also shot the well-received Bootylicious spot for Money SuperMarket - was filmed at CNN news anchor Anderson Cooper's Greenwich Village pad in New York City.

The film shows Beckham receiving a call from his agent about Hart wanting to play him in a biopic called I, Beckham to which he reluctantly agrees.

Hilarity ensues as Hart tries to study and mimic Beckham for the role, plunging into ice baths with the ex-footballer and even filming him sleeping.

The global campaign, spanning print, outdoor, TV and cinema, will promote H&M's Modern Essentials.

Watch the short below.
 

 
 

Photo of David Beckham & Kevin Hart courtesy of H&M



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