BBC calls for immersive digital content

Virtual reality headsetIn a move to develop services to target younger audiences, the BBC is offering a £100,000 fund for immersive digital content as part of its Future of Content programme.

Ideas should include the latest immersive media technologies and formats, including virtual reality, augmented reality, binaural audio and gaming technologies, where audiences become part of the story. Proposals will be trialled on their audience-facing testing platform, BBC Taster.

The scheme is aimed specifically at the 16-24 age group, a demographic shown to interact and engage further with content which involves them more personally in the experience.

Companies have four weeks to apply; ideas must be submitted through Bravo, the BBC's procurement system, by 28 August.  

The programme comes under the Connected Studio platform, which is open to those wishing to work with the BBC on innovative features and functions for BBC audiences online.

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