IKEA creates epic new ad

IKEA has put out a visually striking ad called The Joy of Storage, in which hundreds of T-shirts swoop across land and sea.

The garments behave like a flock of birds, swirling and pitching over snow-capped mountains, frosty lakes, pine forests, stormy grey seas and fields of crops as they rise and dive to avoid danger.
 

IKEA campaign T-shirts
 

They finally fly through the bedroom window of a suburban house, before alighting at their final destination - a series of shelves, drawers and rails - and therefore restoring a sense of order.

Director Dougal Wilson (whose credits include the phenomenally successful John Lewis Christmas ads, The Journey and Monty the Penguin) directed the spot for prolific production company Blink; the creative agency is Mother London.

The spot was filmed on various stunning locations, including Scotland and Sweden.
 

 

Credits:

 Agency: Mother London

 Director: Dougal Wilson

 Production company: Blink

 Puppeteering: Jonny & Will, Blinkink

 Editor: Joe Guest, Final Cut

 Post: MPC



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