IKEA creates epic new ad
IKEA has put out a visually striking ad called The Joy of Storage, in which hundreds of T-shirts swoop across land and sea.
The garments behave like a flock of birds, swirling and pitching over snow-capped mountains, frosty lakes, pine forests, stormy grey seas and fields of crops as they rise and dive to avoid danger.
They finally fly through the bedroom window of a suburban house, before alighting at their final destination - a series of shelves, drawers and rails - and therefore restoring a sense of order.
Director Dougal Wilson (whose credits include the phenomenally successful John Lewis Christmas ads, The Journey and Monty the Penguin) directed the spot for prolific production company Blink; the creative agency is Mother London.
The spot was filmed on various stunning locations, including Scotland and Sweden.
Â Agency: Mother London
Â Director: Dougal Wilson
Â Production company: Blink
Â Puppeteering: Jonny & Will, Blinkink
Â Editor: Joe Guest, Final Cut
Â Post: MPC
Also on The Knowledge
Channel 5 has announced a slate of commissions from seven BAME-owned and managed production companies - a result of its BAME indie initiative launched last September.
Sony Pictures Television (SPT) has acquired London-based production company Eleven, makers of Netflix drama Sex Education.
Channel 4 is speeding up its decision-making process during lockdown with the introduction of fortnightly commissioning rounds.
Screen Scotland has unveiled details of newly ring-fenced development support for Scotland’s independent film and TV companies.
The Edinburgh TV Festival will be presented digitally this year with free access for freelancers.
Channel 4 has announced a raft of new programming under the banner of Lockdown Academy.