Anna Mallett, the BBC’s Studios and Post Production chief exec, is to lead the development of the broadcaster’s production proposals.

The current chief executive of BBC Studios and Post Production is to take the lead in developing the proposals to transform BBC Production to a more commercial model, as announced by director-general Tony Hall back in July.

Mallett was asked to look after the project by the broadcaster’s managing director of finance and operations, Anne Bulford, and Danny Cohen, the BBC’s director of television.

Her tasks will include coming up with a clear vision, an operating model and a business plan for the proposal. She will develop these alongside Mark Freeland, controller of fiction and entertainment, and Natalie Humphreys, controller of factual and daytime, who will work on the creative terms.

Mallett (pictured) said: “This is a key moment and I am looking forward to working with the team and the wider industry to define a set of proposals that will ensure BBC Production continues to thrive as a world class, multi-genre producer of the very best programmes.”

Under the basic terms of the proposal, BBC Production would no longer receive a 50% guarantee of production work from the BBC, but will for the first time be able to compete for commissions from other broadcasters both in the UK and globally.

Cohen said of the appointment: “These proposals are designed to offer audiences the best possible ideas wherever they come from, while at the same time liberating BBC Production to work with a wider range of suppliers. We want to make sure we continue to offer viewers the highest quality programmes at the very best value for money for licence fee payers. With Anna, Natalie and Mark working closely together, this project will be led with a fantastic mix of creative and business acumen.”

The plans that will be developed in the coming months will be subject to regulatory approval. Further details on the proposal will be announced in due course, the BBC said.