Stunning new ad for IKEA LED lighting
Mother London has launched Forest, a striking new spot for IKEA's LED lighting range.
The ad reflects the brand's current emphasis on sustainability, with a Swedish-sounding voiceover declaring with a mellifluous timbre that "by 2016 we will only sell energy efficient LED lightbulbs".
Set to a gently haunting soundtrack - Wet and Rusting by US duo Menomena - the commercial features a beautiful natural forest subtly lit up by a range of IKEA lights. Trees, branches, mosses and a lake are all illuminated, as an owl and a squirrel look on.
It was filmed just south of Lisbon, Portugal and directed by Martin Krejci via Stink.
You can watch the ad below.
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Forest is part of IKEA's The Wonderful Everyday, their broader campaign promoting sustainability.
Credits:
Agency - Mother London
Creative directors - Tim McNaughton and Freddy Mandy
Creatives - Rich Tahmasebi and Pilar Santos
Agency producer - Nicky Barnes
Production company - Stink
Editor - Filip Malasek at Robota
Post-production - Tom Johnson (at The Mill)
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