Stunning new ad for IKEA LED lighting
Mother London has launched Forest, a striking new spot for IKEA's LED lighting range.
The ad reflects the brand's current emphasis on sustainability, with a Swedish-sounding voiceover declaring with a mellifluous timbre that "by 2016 we will only sell energy efficient LED lightbulbs".
Set to a gently haunting soundtrack - Wet and Rusting by US duo Menomena - the commercial features a beautiful natural forest subtly lit up by a range of IKEA lights. Trees, branches, mosses and a lake are all illuminated, as an owl and a squirrel look on.
It was filmed just south of Lisbon, Portugal and directed by Martin Krejci via Stink.
You can watch the ad below.
Forest is part of IKEA's The Wonderful Everyday, their broader campaign promoting sustainability.
Credits:
Agency - Mother London
Creative directors - Tim McNaughton and Freddy Mandy
Creatives - Rich Tahmasebi and Pilar Santos
Agency producer - Nicky Barnes
Production company - Stink
Editor - Filip Malasek at Robota
Post-production - Tom Johnson (at The Mill)
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