Mother London has launched Forest, a striking new spot for IKEA’s LED lighting range.

The ad reflects the brand’s current emphasis on sustainability, with a Swedish-sounding voiceover declaring with a mellifluous timbre that “by 2016 we will only sell energy efficient LED lightbulbs”.

Set to a gently haunting soundtrack – Wet and Rusting by US duo Menomena – the commercial features a beautiful natural forest subtly lit up by a range of IKEA lights. Trees, branches, mosses and a lake are all illuminated, as an owl and a squirrel look on.

It was filmed just south of Lisbon, Portugal and directed by Martin Krejci via Stink.

You can watch the ad below.
 

Forest is part of IKEA’s The Wonderful Everyday, their broader campaign promoting sustainability.

Credits:

Agency – Mother London

Creative directors – Tim McNaughton and Freddy Mandy

Creatives – Rich Tahmasebi and Pilar Santos

Agency producer – Nicky Barnes

Production company – Stink

Editor – Filip Malasek at Robota

Post-production – Tom Johnson (at The Mill)

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