Lenny Henry on Premier locations

Hotel chain Premier Inn have launched a new £15m multi-channel advertising campaign fronted by Lenny Henry. 

Premier Inn campaign 1

The TV ad made its debut on Sunday (19 January) during Mr Selfridge and is supported by press, outdoor, digital and social activity.

Premier Inn 2

Created by RKCR/Y&R and planned and bought by Manning Gottlieb OMD, the ad has the added twist of focusing on outdoor locations, driving home the idea that a good night's sleep brings a feeling of serenity and wellbeing as well as the range of sites at which Premier Inns can be found.

Premier Inn 3 aquarium

Henry has been brand ambassador since 2008, but up until now, the focus has been on the hotels' interiors. Russell Braterman, Premier Inn Brand Marketing Director said: "It's the first time Lenny Henry has stepped outside of the hotel environment and the focus of the creative is on Lenny and his enjoyment of sleeping well. The advert sees Lenny in his Premier Inn bed, on a whistlestop tour of the UK."

Premier Inn 4 rooftop

You can watch the ad, made by Moxie Pictures, below.



Agency Creative Director: Mick Mahoney/Andy Amadeo
Media Company: MG OMD
Production company: Moxie Pictures
Director: James Griffiths
Editor:  Quinn Williams @ Tenthree
Post prod producer: Paul Branch
Post-production: MPC
Audio post-production: Wave
Photographer: George Logan