AMV BBDO launch new Eurostar ads
AMV BBDO and media agency Arena have launched a new campaign for Eurostar, promoting both London and Paris. Called Maybe, the two ads showcase some of the more unusual sights and people you might come across when visiting each city.
With the strapline Stories Are Waiting, the ads feature a montage of both video and stills of real people and events. The director, Simon Ratigan, sent photographers and cameramen out onto the streets of Paris and London to capture these images and any scenes that caught their attention.
The ad featuring London is aimed at the French and Belgium markets and features a French narration, and the French advert, which will air in the UK, has an English voice-over and highlights the types of places you could end up and the chance meetings you can have.
Ian Pearman, CEO at AMV BBDO said: "Eurostar as a brand is in a class of its own and deserves the best creative work. With this 'Maybe' campaign we are aiming to build an even stronger, more unified emotional connection between travellers and the brand. AMV BBDO are delighted to be part of this next chapter in the Eurostar story."
"Paris and London are two of the most loved cities in the world, and through this campaign we want to remind people about the amazing experiences people can have when they travel to these vibrant cities. Travel opens up a world of possibilities through meeting people, discovering places and sharing new experiences, and we hope that these adverts will inspire people to book their next trip and bring back amazing stories," said Lionel Benbassat, director of marketing and brand at Eurostar.