Johnny Depp and Armie Hammer in live ad

In a film industry first, Walt Disney Studios UK and Sky have announced plans to produce and broadcast a live TV ad, shot during the UK premiere of The Lone Ranger this Sunday, 21 July in Leicester Square.The Lone Ranger

The live advert will take the form of an interview as Sky Movies presenter Alex Zane chats to Johnny Depp and Armie Hammer, and will be accompanied by preview footage of the film, which opens 9 August.

The three-minute advert will take up an entire commercial break, and premiere across various Sky channels at 16.56 on Sunday evening.

The partnership deal was brokered by Sky's director of promotions and partnership marketing Bob Suppiah and Walt Disney Studios UK.

Lee Jury, The Walt Disney Company vice president of studio marketing EMEA, said: "When making The Lone Ranger, rather than relying on CGI, director Gore Verbinski focused on delivering spectacular action sequences shot with real people in real settings - and on real moving trains. As such, we're thrilled to be working with Sky to deliver our own real-life stunt, underscoring the filmmakers' approach and in doing so, creating a truly innovative and exciting media first for the UK film industry."

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