Evian launches new ad featuring babiesâ€¦ again
Evian has used babies once again as part of its new TV spot, Baby & Me. Under the strapline ‘Live Young’, the ad features adults seeing reflections of dancing baby versions of themselves and then joining in with the dance moves.
The ad comes five years after the Danone water brand had a hit with their Roller Babies TV spot (filmed at Pinewood Studios), which entered the Guinness World Records for the most watched online ad ever, with 250 million views.
The current TV spot was created by BETC Paris, and directed by We Are From LA. It features a remix by Yksek of the song Here Comes the Hotstepper, originally by Ini Kamoze.
Commenting on the new ad, Jerome Goure, VP of marketing for Danone, said: “The babies embody ‘Live Young’, the Evian mantra, and remind us that we are all youthful in our own, unique way. Babies are also the ultimate symbol of natural purity, exactly what Evian water is. This is why we are so excited to continue this iconic campaign in a fresh and entertaining way.”
The advert won’t air here in the UK until Saturday 27 April, but you can watch it now by clicking here.