New UK-wide training scheme launched

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Creative England has teamed up with Film London and Creative Skillset to launch Audience on Demand, a new UK-wide training scheme to help filmmakers sell their film. The scheme aims to provide filmmakers with the skills, knowledge and networks to face the challenge of selling their film in a market place where feature film distribution is rapidly changing.

The programme is aimed at first and second time feature filmmakers across the UK with either a feature that has secured at least 50% production funding or is near completion. Lasting three months from April 2013, the programme consists of three intensive two day workshops and a final pitch day to industry professionals. Participants will be helped to create tailored distribution and marketing plan for their project.

The course will examine individual projects to discover the optimum way of reaching an audience – be it through theatrical distribution, the international film circuit, or digital distribution.

Adrian Wootton, Chief Executive of Film London & the British Film Commission said: "We believe Audience on Demand is filling a very real skills gap which exists within our industry, especially for the UK's emerging talent. It addresses the changing nature of feature film distribution, taking on board all the exciting and innovative ways filmmakers across the globe are using to reach audiences.

"We hope Audience on Demand not only educates participants with what the options are, but also assists them in developing a bespoke distribution and marketing plan for their projects which they can then implement."

Deadline for applications is 20 February 2013. For further details and how to apply, click here