Kuoni launches first ever TV ad campaign
Luxury tour operator Kuoni is launching its first ever TV ad campaign. The campaign, created by Brighton-based agency Designate, will break on Boxing Day and run until January 9th.
The campaign consists of two 30-second spot ads. The first shows a couple on their honeymoon in the Maldives, while the second (filmed in Kenya) encourages people to celebrate special occasions – such as birthdays and anniversaries - abroad.
Commenting on the campaign, Derek Jones, managing director, Kuoni, explained: "Television helps us to portray those heart-stirring emotions we feel when in an amazing location overseas, be it celebrating the start of married life together or any special occasion in your life. We can’t wait for audiences up and down the country to tune in and be moved to travel."