Adidas casts animated Snoop Dogg as 'Scrooge"
Adidas has teamed up rapper Snoop Dogg to make a bizarre animated version of Charles Dickens classic A Christmas Carol.
In a four-minute video titled A Cautionary Tale of Ebenezer Snoop, the rapper narrates a slightly surreal update of the Dickens’ classic. The artwork is by Beavis and Butthead artist JJ Sedelmaier and sees Snoop Dogg harangued by the Ghosts of Holiday Past (deceased tennis player Stan Smith), Present (footballer David Beckham) and Future (basketball player Derrick Rose and singer Rita Ora).
Commenting on the offbeat campaign, which also lives through Facebook, Adidas brand marketing director Christy Kilmartin said: “We wanted to create a legitimate solution to gift-buying – using our portfolio of adidas icons who resonate with all gift-givers, young and old. With our adidas take on a traditional Holiday story, we have created something truly funny and relevant, and using Facebook, offered consumers a way of sharing Holiday Spirit.”