Skyfall storms the UK and international box office

  • News

Skyfall, the 23rd film in the James Bond 007 series, has had a terrific start at the international box office, generating around $77 million for its opening weekend and topping the charts in 25 territories.

Star performer was the UK, where Skyfall (directed by Sam Mendes and starring Daniel Craig as 007) took £20.1 million – the biggest opening of the year so far and the largest grossing film ever after 2011’s Harry Potter and the Deathly Hallows: Part 2. The film also broke the record for the biggest opening for a 2D film and the largest ever Saturday attendance revenue figure. Its success was further consolidated when it hit a 10-day total of £53.3 million.

With the US launch coming on November 9th, Sony and MGM, the companies behind Skyfall, are confident that the film will become the biggest-grossing film in the James Bond franchise (pushing well ahead of Quantum of Solace). Not to be overlooked either is the huge product placement programme that has been built around the movie, spearheaded by brands like Sony and Heineken.

In a separate development, 007’s next outing, Bond 24, will be based on a two-part original story from John Logan, who co-wrote Skyfall with Neal Purvis and Robert Wade. Logan’s writing credits include Hugo, The Gladiator, The Aviator and animation movie Rango.

With Production Intelligence, the online database of advance productions from The Knowledge, you can follow Bond 24’s developments at the click of a button:

Production Intelligence