Channel 4 Creates Interactive Game For Hotel GB Series

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Channel 4 has commissioned an interactive game for Hotel GB, a new series from indie producer Optomen.

 It will see well-known C4 faces like Mary Portas and Gordon Ramsay take over a hotel for a week. C4 says the game will “engage viewers and boost the comprehensive Hotel GB multiplatform offering.”

Created by Dundee-based Tag Games, the Hotel GB themed game will be available for iPhone, iPad and Android devices and will launch just ahead of the show's first episode on October 1st. It will be free for viewers to download and play.

The game will allow players to run their own Hotel GB offering them a chance to find out just how challenging a job in the hospitality industry can be. Players must try to run as slick an operation as possible, training staff up, and attempting to expand the hotel to bank more ‘cash'.

Team leaders from the new series - Gordon Ramsay and Mary Portas - will appear in the game as avatars, coming round to check up on players progress, offering constructive feedback on players' performance, and for a job done well, allowing a bigger and glitzier hotel than before. Players can update friends on progress via Facebook and Twitter integration.

Colin Macdonald, Channel 4 Commissioning Editor for Games, said "As soon as I heard about the show it struck me how perfect its content was for a game, and it's been a real pleasure working with Tag Games who've created it for us.”

Paul Farley, MD at Tag Games added: “Having top celebrities working together in close proximity, and for a good cause, is sure to offer some amazing fly on the wall situations. Not only will Hotel GB make for compulsive viewing, we trust mobile game players will find the game just as enjoyable".