Sky to launch dedicated James Bond channel

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In April, Sky announced that it had acquired rights to the entire James Bond film catalogue – commencing October 2012.

Last week it gave details on its plans for the catalogue, revealing that it plans to launch a channel called Sky Movies 007, dedicated entirely to the James Bond movie collection.

Available in both SD and HD, the channel has access to all 22 official James Bond titles from EON Productions and two non-EON titles, the 1967 version of Casino Royale and Never Say Never Again. The films will all be shown without adverts and will also be available across multiple digital platforms.

Explaining the strategy, Ian Lewis, director of Sky Movies, said: "The Bond movies are a very special franchise and we want to ensure that our customers will be able to experience it in a way they've never been able to before, and so we're going to create a dedicated channel devoted entirely to James Bond showing the entire catalogue of films and loads of extra material. Our customers will have the best Bond experience ever - uninterrupted, in HD, on demand and on the go."

Sky Movies 007 will launch on October 5 to coincide with the 50th anniversary of the release of the first Bond movie, Dr No. The next film in the franchise, Skyfall, will be available to rent on Sky Store and shown on Sky Movies in 2013.