James Bond Skyfall Signs Coke Zero

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James Bond movie Skyfall, already one of the most product-placed films in the history of cinema, has signed Coke Zero as a new commercial partner. 
 
It’s not the first time Coke Zero has worked with the Bond franchise, having previously been associated with Quantum Of Solace. As with that movie, Coke will launch an ad campaign to coincide with the film’s release. There is also expected to be digital activation work.