Mars Recipient of 2012 Cannes Lions Advertiser Of The Year
At the 2012 Cannes Lions, the recipient of the prestigious Advertiser of the Year Award is Mars.
Since winning its first Cannes Lion in 1990, Mars commercials have gone on to win 77 Lions across different categories. “Mars's creative and skilful approach to the brand communication of its diverse product portfolio has been rewarded at Cannes for many years," commented Philip Thomas, Festival Chief Executive. "Lions have been won for work from countries as diverse as France, the US, the UK, Brazil, South Africa, Portugal, Chile, and many more - a testament to a company which truly embraces creativity and demands outstanding work.”
Paul S. Michaels, President of Mars, Incorporated, said; "We are grateful for the recognition of the Cannes Lions Advertiser of the Year Award. This award is a testament to the fantastic work of our Mars Associates and our agency teams at BBDO and DDB
. Ultimately great advertising is effective advertising, particularly when I see sustained growth on 80 year-old brands such as Snickers as an example. Outstanding creativity connects with consumers across generations, geographies, cultures and languages and I am proud of the work being generated on our portfolio of brands."
The Advertiser of the Year trophy will be presented in Cannes to Bruce McColl, Chief Marketing Officer of Mars.