BBC3 Signs Innocent Smoothie For Biz Show

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BBC3 has unveiled a new business-based show called Be Your Own Boss. Commissioned by BBC3 controller Zai Bennett and Alan Tyler, Executive Editor Entertainment Commissioning, from Twofour, the show is about finding groups of friends with killer ideas, hungry for major investment.

The series is fronted by one of the co-founders of Innocent Smoothies, Richard Reed, who has £1 million to invest in the right ideas. It kicks off a test of entrepreneurial skill when Richard hands 500 applicants some cash to see just how easily they can turn a profit.

Commenting, Reed said: "Setting up and running Innocent with my friends has been a life-enhancing adventure. That's why I’m excited to be part of this new series giving others the chance to have the same experience, starting their own business and setting them up to become successful entrepreneurs."

Tamara Abood, Executive Producer for Twofour, said: “We’re delighted to be working with Richard on this ambitious series that takes the business programme genre in a new direction.” Be Your Own Boss will be exec produced by Abood and Dan Adamson for Twofour.