Celebrity Juice Squeezes Major Networks
TV constantly seems to be on the verge of some new tipping point. But it is interesting to note that ITV2 panel show Celebrity Juice is out-rating rival programmes on established terrestrial channels BBC2, ITV1 and Five.
The show, which airs at 2200 on Thursday nights, is currently averaging around 2 million viewers, two weeks into its latest run. Fronted by comic Keith Lemon, episode two drew a highly commendable 8.8% share.
To date, ITV2 has commissioned or aired 72 episodes of Celebrity Juice from indie producer TalkbackThames. The show, which takes a wry look at celebrity gossip, won the Best Entertainment Show Award at the TV Choice Awards in 2011. Its popularity has also resulted in a DVD called Celebrity Juice Too Juicy For TV, which contain clips from series 1-3 and unseen footage.