Former Fallon Exec Cyzer Joins MPC

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MPC Advertising has appointed Ben Cyzer as Head of Business Development for its London Studio.

Commenting on the appointment, Graham Bird, MPC's Global Advertising MD said: “Ben shares our passion for producing outstanding creative work. In his new role, he will provide a strategic approach to business development across MPC Advertising. He will be a tremendous addition to the team and instrumental in driving the future growth of MPC Advertising."

Cyzer was previously Head of Account Management at Fallon, running the Cadbury account. Prior to Fallon, he was at TBWA London running the John Smith's (Peter Kay Campaign) and Sony PlayStation accounts. "I've worked with MPC on some amazing projects over the years, and I've always been blown away by their talent and creativity," said Cyzer. "I'm looking forward to helping MPC diversify and increase their range of services to the Agency and Client community.”