SIS Live Secures Arena Horse Racing Contract
Leading outside broadcast company SIS LIVE has agreed a five-year, multi-million pound deal with racecourse operator Arena Leisure to provide OB facilities at all its racecourses in the UK. The deal will cover over 350 race meetings a year, including the Ladbrokes St Leger at Doncaster.
Arena Leisure runs seven courses at Doncaster, Lingfield Park, Royal Windsor, Southwell, Folkestone, Worcester and Wolverhampton. Its Racing Director Ian Renton said: "We are delighted to team up with SIS LIVE to create an enhanced television experience at all of our UK racecourses. While our own technical services department at Arena has been extremely successful, we now have a media rights agreement in place with SIS. As part of our joint strategy and with their extensive expertise in this area, we are very pleased for SIS to take over the broadcasting at all the Arena racecourses.”
David Meynell, Managing Director, SIS LIVE, added: “SIS LIVE has unique experience covering horse racing. Not only do we cover hundreds of races a year as part of our commitments to the SIS bookmakers’ services, but we have extensive experience of covering events such as the Grand National. We will bring all that experience to this work with Arena Leisure, improving the experience for bookmakers, broadcasters and racecourse customers."
SIS LIVE says it conduct a full review of coverage at all Arena’s racecourses, utilising the company's vast experience of live horse racing broadcasts. New camera positions will be added, including start cameras to capture all of the action from the off, and higher quality coverage with the latest multi-format cameras, initially in Standard Definition but with a planned progression to HD in the future.
