IMD has acquired the eBUS Media Network to create a substantial worldwide footprint for digital TV ad delivery, with a local presence across major countries in Europe and Asia-Pacific and a regional HQ in Singapore.

Customers are set to benefit as the move will bring a faster and more efficient digital delivery solution from a single provider to the increasing number of clients with interests spanning Europe and Asia-Pacific.

IMD will strengthen its digital TV ad delivery service in Asia-Pacific where eBUS has established a peerless reputation as the most reliable and the fastest service in the region with the widest geographical offering.

eBUS already has full coverage of Singapore, Australia, New Zealand and India and is rapidly expanding in other territories in the region. With IMD’s support this coverage is set to grow even faster.

eBUS has established a powerful position in its markets with its reputation for speed and reliability. This can be traced to its unique, innovative, completely cloud-based and scalable platform which, amongst other things, allows TV ads to be delivered in less than 10 minutes. Other valuable eBUS customer advantages include native HD support, 24/7 access and automatic quality control.

IMD CEO, Simon Cox, says: “eBUS fits amazingly well with IMD in so many ways; it’s territorially complementary, it’s very focused on TV ad delivery, just like IMD, and we have the same cultural and customer service values. On top of that, eBUS has a brilliant technology platform created by an exceptionally talented team.”

A critical factor in the acquisition has been the strong management team at eBUS, led by CEO Carmine Masiello who has 20 years of experience in the IT and media industries.

Carmine Masiello, CEO eBUS, says: “IMD’s investment in eBUS will speed up our expansion in the Asia Pacific region. We look forward to being supported by a shareholder that combines financial strength with an intimate understanding of what we do and who we are.”