French car firm Peugeot has launched a new animated ad campaign which features the voice of actor John Simm (Mad Dogs, Doctor Who, Life On Mars).

The campaign, which broke last week, kicked off with an ad about a new Peugeot offer which takes the pain out of buying a car by offering tax, insurance, servicing and breakdown assistance as part of one monthly payment.

The 30-second ad, which has a tagline Just Add Fuel, was created by Euro RSCG London in partnership with Blinkink Productions. Media was bought by OMD.

Commenting on the campaign, UK Marketing Director for Peugeot, Morgan Lecoupeur, said: “2012 is set to be a year of regeneration for the Peugeot brand with several exciting new product launches on the horizon including the world’;s first diesel electric hybrid car and the new 208. What better way to start than with an optimistic campaign that emphasises the positive emotions associated with driving a new car. In John Simm we have found a talented, credible and recognisable personality and voice, and we look forward to working with him in 2012 as we move the brand forward.”