Gocompare.com”s battle for a share of the comparison website market enters a festive phase next weekend when it launches a lavish Panto-themed Christmas ad.

Created, as ever, by Sian and Chris Wilkins, the ad sees Gio Compario (Wynne Evans) play the part of the Fairy Godmother in a version of Cinderella.

Commenting on the 30-second ad, Gocompare marketing chief Nick Hall said: “Christmas wouldn’;t be the same without a bit of pantomime, so this ad is great for the festive season. The animation, vivid colours and classical choral score make this ad perfect for the Christmas TV line up”.