Building sustainable productions requires financial incentives say experts
“There are lessons that can be taken from other industries that are further ahead in the [sustainability] agenda.”
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At a panel on developing sustainable studios at this year’s KitPlus show, Lesley Marr (of NXTGENbps) cited the need for financial incentives above all else to encourage productions to undertake sustainable practices.Â
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In agreement, Mark Lewis (BBC Studioworks) added: “I think it’s really important that you can offer tangible results to productions that use your facilities.” He gave the example of a lower electricity bill after switching from tungsten to LED bulbs as a way to show productions the cost saving impacts of sustainability.
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The film and TV production industry isn’t as regulated as other industries, but Florence Mansfield, from the sustainability consultancy group Arup, suggested looking to those other industries for insight.
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“There are lessons that can be taken from other industries that are further ahead in the [sustainability] agenda,” Mansfield said. “The construction industry operates in the same way [as the production industry], they just have a much longer timeline.
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“We look at the way that stakeholders engage with each other,” she said. Particularly, the way construction factors in the end of the life of a building can be incorporated into how production plans the building of sets.
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Marr also cited a need for cultural shifts through education. “There is a sort of education place that needs to happen,” she said. “We need to understand the benefits of using different technologies or different power systems.”
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Image: Moderator Neal Romanek, Julie Hoegh, Mark Lewis, Florence Mansfield, and Lesley Marr; Cr: KitPlus IG
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This article first appeared on our sister site, KFTV.Â
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