Panasonic Launches London 2012 Activity
Big brands have decided now is the time to start promoting their association with the London 2012 Olympic Games. After Eurostar’s offering, there are now TV ads in circulation from UPS and Panasonic.
The 30-second Panasonic ad, created by production company Soft Target for agency Brave, is in support of its Smart Viera TV and shows a female gymnast performing on top of a giant TV. Voiced by actor Tom Hardy, the tagline is "see it like never before".
