A stylish Scotch egg is star of new M & S ad
A Marks & Spencer food campaign is always pretty stylish, but the retail giant's latest offering has a very particular charm.
Called Adventures in Imagination, the spot comprises a sequence of different foods as they undergo a variety of processes such as slicing, dicing, popping, grilling, whisking, bursting and rolling.
Even something as humble as a soft-boiled Scotch egg takes on a rather entrancing quality as it is featured in close-up spilling out its glossy yellow yolk. From the exotic pomegranate to the plain noodle, all are captured in crystal-clear close-up, with the movements set to the jaunty beep-beep soundtrack of Rather Be by Clean Bandit featuring Jess Glynne.
RCKR/Y & R created the ad, with French food directors Michael Roulier and Philippe Lhomme of Food Film directing. The copywriter is Pip Bishop with art direction by Chris Hodgkiss. Â
The spot launches tonight (2 September) on ITV during 'Harry at 30', and is part of a wider M & S campaign which includes a fashion ad launching a day or two later.
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Other credits
Creative director: Mark Roalfe
Agency producer: Rachael Wong
Board account director: Anna Crabtree
Photographer: Maren Caruso
Post-production: MPC
