Cadbury unwraps their Christmas campaign
In the latest in our round-up of Christmas ads, we took a peak at the new spot for Cadbury's Dairy Milk - the first time the chocolate giant has produced a festive commercial.
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The premise of Unwrap Joy is that children in a London street wake up to the magic of their entire road being wrapped in the famous purple foil. Houses are swathed, lampposts are swaddled and cars are cocooned.
From Fallon, the 60 second ad sees the kids in a frenzy of unwrapping, no doubt echoing - albeit on a bigger scale - the scenes around the country at dawn on Christmas Day. The climax is when a giant Cadbury snowman bursts, showering the children with Cadbury products. It's all set to 1960s songstress Darlene Love's rendition of Marshmallow World.
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Filmed in August in Sladedale Road in Plumstead, the spot involved 62 children, 2,500 metres of purple paper, 60 feet of gift tape and giant 18 foot bows.
The commercial is one of the many festive ads from the big hitters which herald the advent of the Christmas shopping season, such as John Lewis and Marks & Spencer.
You can watch Cadbury's Unwrap Joy below. Â
What do you think of the Cadbury's Christmas campaign? Let us know your views by leaving your comments below or via our Facebook page.
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Credits
Agency - Fallon London
Creative team - Â Thom Glover and Eoin McLaughlin
Executive creative director - Santiago Lucero
Producer - Lisa Mason
Director - Kim Gehrig
Production company - Somesuch & Co
Production co-producer - James WatersEditor - Art Jones @ Work Post
Edit assistant - Ellie McNaughton
VFX - MPC
VFX producer - Marianna Bruynseels
VFX supervisor - Bill McNamara
Grade - MPC
Colourist - Aline Sinquin
Music - Darlene Love " Marshmallow World"
Music search company - Soundtree Music
Sound design - Jack Sedgwick @ Wave Sound Studios
Sound producer - Rebecca Boswell
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