John Lewis vs. M&S: The battle of Christmas ads

IJOHN LEWIS XMAS ADf talk of Christmas is already starting to make your blood boil, then look away now. Because the time has come for John Lewis and Marks & Spencer to battle it out in a bid to be crowned Best Xmas Ad of 2013. Last week we reported on the two long-awaited commercials from the retail giants and now, finally, they're here, and they couldn't be any different…


M&S: Believe in Magic & Sparkle (RKCR/Y&R)

First up, or in the red corner if you will, we have M&S' offering, which broke on Wednesday (6 November) during Coronation Street. It stars model Rosie Huntington-Whiteley taking a journey through various fairy tales, from Alice in Wonderland to The Wizard of Oz. With Toto by her side, she's guided through a magical world by model David Gandy. Making a cameo appearance is Helena Bonhom Carter. Want to see the making of this ad?
 


John Lewis: The Bear and The Hare (Adam & Eve/DDB)

In the blue corner its John Lewis, who has gone down the animated route - with no words, just a cover of Keane's Somewhere Only We Know by Lily Allen - didn't she retire from music? I digress. This one will make its terrestrial debut tomorrow night (9 November) during The X Factor. It features a hare who tries to get his bear friend to experience the joy of Christmas for the very first time. But will it work?
 

 


What do you think of the adverts? Which is one is your favourite? Tell us below or via our Facebook page.